Managing Director of SAIPA Yadak emphasizes product development and brand strengthening during visit to Sanan Shimi Saipa
During his visit to the production lines of Sanan Shimi Saipa, the Managing Director of SAIPA Yadak underlined the necessity of product development, brand strengthening, and maximizing the use of the company’s existing capacities.
According to the Public Relations Department of SAIPA Yadak, Mr. Rahim Alishahi, Managing Director of SAIPA Yadak, accompanied by Mr. Mehdi Bahrami, Deputy Managing Director of SAIPA Yadak for Subsidiaries, Mr. Mohammad Abdollahi, Managing Director of Sanan Shimi Saipa, and a group of senior managers from both companies, toured the production lines and various sections of Sanan Shimi Saipa.
During the visit, Alishahi stressed the role of product development in ensuring business sustainability and boosting production, stating that strengthening the business and achieving production growth can be realized through product development and improving efficiency in utilizing existing capacities and capabilities.
Highlighting the importance of reinforcing the Sanan Shimi Saipa brand, he added that the company’s competitive advantage lies in producing a wide range of high‑quality, fully compliant automotive lubricants. Meeting the lubricant needs of the SAIPA Group has created a solid platform for enhancing the brand’s position and elevating the name of Sanan Shimi Saipa in the market.
Referring to the designation of the year 1404 as the “Year of Investment for Production,” the Managing Director of SAIPA Yadak noted that the after‑sales service organization of SAIPA is committed to fostering the growth and excellence of its subsidiaries. In this regard, securing financial resources and making the necessary investments to develop the industrial infrastructure of Sanan Shimi Saipa have been placed on the agenda.
Alishahi also pointed to the need to strengthen Sanan Shimi Saipa’s marketing and sales functions, emphasizing that by formulating a comprehensive marketing and sales strategy, identifying new markets, and creating a capillary distribution network, the company should move beyond relying solely on supplying the SAIPA Group’s internal needs and become an influential player in the national lubricants market.
As a member of the Board of Directors of SAIPA Automotive Group, he described the establishment of an advanced industrial laboratory, accredited as a partner of the Institute of Standards, by Sanan Shimi Saipa as a valuable and strategic initiative. He noted that taking a long‑term view toward continuous performance improvement and enhancing technical know‑how is one of the key factors in achieving strategic goals and increasing market share.
Alishahi concluded that introducing and leveraging the capabilities of this advanced industrial laboratory across the SAIPA Group and even beyond will pave the way for greater dynamism, innovation, and sustainable growth in various fields..
